From the last 4 decade the marketing strategy is changing continuously with the development in technology. The method also change with change in technologies, One of the fine example is PPC. The traditional method to reach customer through pamphlet, poster and telecalling is not much effective in term of return on investment. Today’s we are in Cyber Era.
The activity of people through electronic media is increasing day by day and they spend time on social and informative websites to communicate with friends and get knowledge about the products and development. The search engine provides necessary information to the user, but the user generally browse first page and if user not got sufficient information, then he moves to the next page. But it is difficult for every website to position on first page and gets the required amount of users on their website.
From marketing point of view, it is really tough to provide enough users to every websites; therefore the pay per click marketing strategy came into effect, which is the most effective one to bring ample amount of users to the websites.
PPC (Pay per click) meaning is simple pay when somebody clicks on the advertisement, Here it is different from traditional method because you are able to track the users location, their interest and also get the complete analysis of money you have invest in it.
PPC is broadly divided in two parts:
1. CPC(cost per click)
2. CPM(cost per mile)
The major difference between the cost per click and cost per mile is that advertiser(who paid for advertisement) have to pay on per click in CPC, but in CPM advertiser had to pay when thousand times his advertisement runs on the websites.The major search engine like Google, Yahoo and Bing provide the PPC facility over their networks to the Advertisers.
Mostly Google use by the users around the globe, Google provide pay per click option through Google Adwords, One of the most important free platform on internet to search the keywords from Google search engine (Major) and build campaign according to it and bid according to keywords that is display in Google networks and partner sites. It provides advertiser option to target the specific location, specific devices and most important is the option of excluding the negative keywords from the list, so that the advertiser advertisement view on specific keywords searches.
The activity of people through electronic media is increasing day by day and they spend time on social and informative websites to communicate with friends and get knowledge about the products and development. The search engine provides necessary information to the user, but the user generally browse first page and if user not got sufficient information, then he moves to the next page. But it is difficult for every website to position on first page and gets the required amount of users on their website.
From marketing point of view, it is really tough to provide enough users to every websites; therefore the pay per click marketing strategy came into effect, which is the most effective one to bring ample amount of users to the websites.
PPC (Pay per click) meaning is simple pay when somebody clicks on the advertisement, Here it is different from traditional method because you are able to track the users location, their interest and also get the complete analysis of money you have invest in it.
PPC is broadly divided in two parts:
1. CPC(cost per click)
2. CPM(cost per mile)
The major difference between the cost per click and cost per mile is that advertiser(who paid for advertisement) have to pay on per click in CPC, but in CPM advertiser had to pay when thousand times his advertisement runs on the websites.The major search engine like Google, Yahoo and Bing provide the PPC facility over their networks to the Advertisers.
Mostly Google use by the users around the globe, Google provide pay per click option through Google Adwords, One of the most important free platform on internet to search the keywords from Google search engine (Major) and build campaign according to it and bid according to keywords that is display in Google networks and partner sites. It provides advertiser option to target the specific location, specific devices and most important is the option of excluding the negative keywords from the list, so that the advertiser advertisement view on specific keywords searches.
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